Comcen

Transforming Comcen's ecommerce strategy with a flexible and responsive B2B platform.

Challenge

Comcen, a leading IT reseller, needed a flexible and scalable ecommerce platform to cater to diverse customer needs. They required integrations with third-party data providers, distributors, and a flexible content management system to combine their corporate and ecommerce presence seamlessly. Additionally, their offerings catered to varied organisational types, requiring features like custom catalogues and budget management for public sector customers.

Solution

Comgem delivered a comprehensive solution that addressed all of Comcen's needs:

Streamlined integrations: Connected Comcen's website with 20 IT distributors and a third-party data provider for real-time stock and pricing updates.
Unified platform: Combined corporate and ecommerce functionalities under one roof with Comgem's flexible CMS.
Tailored ecommerce: Offered features like custom catalogues, budget management, and flexible pricing rules to cater to the needs of public sector and individual business customers.
Continuous support: Provided ongoing support through a responsive ticketing system to address any issues or queries.

Results

Increased revenue: Website turnover grew significantly, reaching £484k within two years of implementation.
Enhanced customer experience: Offered a smooth and personalised shopping experience for diverse customer segments.
Expanded market reach: Integrated with Amazon, opening up new customer channels and driving further growth.
Scalable solution: Comgem's platform accommodates Comcen's evolving business needs and future expansion.

What our customers say

We’ve worked with Comgem since 2009 and they’ve always provided a responsive and flexible ecommerce solution that work for the complex requirements of our business. Their flexible pricing rules and advanced ecommerce permissions have been essential for our wide variety of business customers, and allows us to provide a smooth shopping experience that works for us. Additionally the integration between Comgem and Amazon has allowed us to expand our online market ever further and target non-traditional customers. We’re confident in our future moving forward with Comgem as we know they’ll continue to provide us with the tools we need as our business needs continue to evolve.Head of Marketing - ComcenKim W-J.