PHS Group

Since 2008 PHS Group has partnered with Comgem to transform their B2B websites, driving traffic, engagement, and sales.

Challenge

PHS Group, a leading provider of workplace supplies, needed modern and engaging websites for their PHS Besafe and PHS Wastekit divisions. These websites needed to showcase their extensive product catalogues and service offerings effectively, while encouraging enquiries and conversions.

Solution

PHS Group partnered with Comgem, a B2B ecommerce and ERP platform provider, to develop custom websites for both PHS Besafe and PHS Wastekit. These websites used Comgem's powerful features, including:

Online catalogue: Comprehensive product listings with detailed descriptions, features, technical specifications, and conformities.
Custom product details pages: Engaging content showcasing product benefits, applications, and media content.
Cross-selling and upselling: Recommendations for related products and services to increase average order value.
Service display: Dedicated sections highlighting the company's service offerings and expertise.
Enquiry forms and calls to action: Strategically placed forms and CTAs to encourage user engagement and lead generation.
Custom calculator: Interactive tool for waste management cost estimation, leading to informed decision-making.
Blog content: Regularly updated blog with industry insights and product information, positioning PHS Group as a thought leader.

Results

Since 2008, Comgem has been a trusted partner for PHS Group, continuously developing and evolving their websites to meet changing business needs. This long-term collaboration ensures ongoing innovation and optimisation for continued success. As part of this project we have achieved the following results:

Increased website traffic: Both websites experienced a significant increase in website traffic, indicating improved visibility and discoverability.
Reduced quote request turnaround time: Streamlined processes and online calculators enabled quicker response to customer enquiries.
Improved brand perception: Modern and user-friendly websites enhanced brand image and customer trust.
Enhanced customer engagement: Interactive features and engaging content led to increased user engagement and conversions.
Stronger sales pipeline: Effective cross-selling and upselling resulted in a stronger sales pipeline and increased revenue opportunities.